Aga Khan University Hospital, Nairobi (AKUH,N) has emerged as the top brand in the education and healthcare facilities category in the East African region, according to a survey commissioned by Superbrands East Africa and coordinated by London-based The Centre for Brand Analysis (TCBA).
The endorsement provides evidence to existing and potential consumers, media, employees and investors of the exceptional standing that selected Superbrands have achieved. “Aga Khan University Hospital has focused on reinforcing the core brand values of quality, impact, relevance and access and has positioned itself as the leading tertiary health care and teaching hospital in the region,” said Pauline Ngatia, Manager, Marketing, AKUH,N.
Over one thousand brands were considered in the research conducted in East Africa this year. The detailed survey involved interviewing 2,500 experts and consumers, the latter by the Nairobi-based, TNS Research International team. Grading criteria was based on market dominance, longevity, goodwill, customer loyalty and overall market acceptance. The aim was to provide a comprehensive snapshot of brand success in the region as well as evidence about which brands are well regarded in the markets of Kenya, Tanzania, Uganda, Rwanda and Burundi. All chosen Superbrands winners represent quality, reliability and distinction.
AKUH, N’s success comes at a time when it is investing in new structures, such as the upcoming US$ 50 million Heart and Cancer Centre, which will provide high quality cardiac and oncology care to patients. It has also embarked on a public awareness campaign, providing free lectures and medical examinations for health conditions, including heart disease, maternal and child health care, among others. Free breast and cervical cancer examinations are held at the University Hospital every last Saturday of the month. “Those that we serve can expect the highest quality of care, with the best possible evidence-based outcomes in facilities that are well-equipped and have an excellent infrastructure of systems, processes and technology,” said Ngatia.